Conversion rate optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, click-through rates, and other undefined goals without having to increase the amount of traffic coming to your website.
Conversion rate optimization and A/B split testing also influence ROI from every traffic source and campaign you run; the higher your conversion rate, the better your ROI will be.
CRO and A/B split testing improve nearly every aspect of digital marketing by increasing the value of your website for each visitor. The permanent change is due to permanent improvements within your CRO that last long after testing is complete. This way, even if you decide to build a whole new website four years from now, you will still be able to retain and use the results from all the tests that were run. The information gathered would be a knowledge bank of best practices, which is sure to come in handy for your next venture.
A/B Split Testing
Better Website ROI
We believe that effective communication at the beginning of our collaboration will enable us to create a “test path”, providing measurable yet specific goals for revenue, customer loyalty, and overall market share increase.
We strive to achieve lasting goals through constant research, ambitious development, rigorous testing, and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users interact with your website while developing strategies for increasing customer engagement and conversion rates.
Our CRO analysts use the best data collection and visualization tools in the industry to make the quickest and most effective decisions. This is done in a way that requires no updates or changes to website code whenever an on-site test is created.
We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, color, fields, and journey paths. We use this information to determine which combination of the above produces the highest conversion rates.
Using a test-focused approach, we obtain the best results for your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t, in order to turn more of your visitors into converted customers.
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We help you get online so you can grow your business.
Work for your money while making your money work for you! Invest your marketing budget into our acclaimed, professionally developed CRO strategy, and get an immediate return on your investment.
"I once worked with a digital marketing agency that could not guarantee their efficiency. With cFocus, results are guaranteed: this is an efficient and faster solution, especially if we're talking about web marketing."—Philippe Bouchard, Author
"Thanks again to the entire team for your first-class service! It is always such a pleasure to do business with you!"—Yannick Daoust Canada Post
"cFocus elaborated adequate strategies to raise our presence on our social media community. Thanks to the cFocus team!"—Jacques Belzil, Licensed Real Estate Broker